Thursday, 2 October 2014

JADE CLARK - PRODUCTION PROCESS

For the production process, I have kept a photographic record of the stages taken in order to show a consistent and structured work flow. 

The outcome desired is 4 x A5 perfect-bound look books with a vinyl wrap cover. 

Perfect binding has been used with thermal binding to engage with hands on book binding skills, at a reduced cost, with remaining high-quality. By binding the books myself also, the vinyl detailing and holographic covers designed may not be able to be produced by professional printers, and if so it would be very costly.

I have broken the production process down into stages as follows:

1. Printing

The A5 pages of the look book were laser printed on 90gsm A4 white stock to 100% scale. No specialist papers for the inside pages were used to keep costs down and as the imagery is being laser printed this gave the slight gloss effect which Jade wanted - she didn't want a look book consisting of full gloss, photographic paper based imagery almost resembling a photo album. 

The pages were duplex printed on the long-edge for binding with crop marks, to allow equal and accurate size/trimming. 



2. Binding (Perfect Binding)


Using my own thermal binder to perfect-bind the books myself, I used clear plastic covers which have a glue strip on the left hand side. When heated this bonds with the paper and forms a perfect, perfect-bound book. The A5 Pages were placed into A4 wallets and trimmed down after the binding process was complete.


Once bound, I trimmed down the book cover to the size of the pages themselves; A5. This ensured all of the books are of the same size, format, standard and quality.


Above shows the trimmed down, bound look books prior to adding the cover.



Preview of layout once bound.


Once all bound and trimmed, specialist holographic ritrama vinyl was cut to size ready to use for the cover of the look book at hand. As the vinyl touches the cover of the look book, it was smoothed down to avoid and minimise air bubbles. The look book shows vinyl almost vacuumed around the book - this was then trimmed down accordingly and neatly also. This process was repeated twice, producing 2 of look books with this cover.  


Using my silhouette cameo laser cutter software, I transferred the pineapple illustration used for the look book and in Jades clothing prints, and traced the outlines to cut.





For the second cover, I laser cut holographic pineapples which were to be placed on the other 2 look book covers. These look books were covered with matte white ritrama vinyl, giving a clean, smooth and polished aesthetic, leaving room for subtle, yet obnoxious holographic pineapples. These were then placed down the left hand side at off-angles leaving room for the logo on the bottom right. I wanted to give white space allowing the detailing and logo to breathe and speak for themselves.


Above: Up-close pineapple detailing and holographic colours in the light.

Below: Once the pineapples were transferred using transfer paper, the look book covers began to come together.







Once the pineapple detailing on the white covered look books was complete, I used the same process for the Jade Clark logos. These were scaled accordingly to the size of the look book in order to stand out but not to overwhelm the cover with too much going off due to the already bold aesthetics that can be seen.

This were transferred onto the look books with transfer paper also, allowing a clean and smooth finish.

As soon as the look books were completed, 2 (one of each cover) were posted to Jade Clark herself, whilst 2 were kept to be photographed and submitted as the solution and resolution for the brief. 

Below shows some photos of the look books. I am wanting to photograph these properly with props, however these images show the brief at its most 'alive' stage so far.








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