Friday, 24 October 2014

MARIA DEL CARMEN - BRANDING DEVELOPMENT

Taking the logo I had decided upon, I began experimenting with placement of the logo and the chosen address (a local Zaragoza address) in order to achieve the best layout. This placement is also important for the remainder of the branding elements to ensure that the brand is consistent throughout. 


Below shows the logo and address in three different layouts. I have done the same for the business cards, and would like to print these to see which looks and feels better in printed format, as well as testing the readability of the subtitle/address, and to test foiling. I believe doing this will help me make an informed decision, along with peer feedback in regards to which direction to move forward in. 









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