Sunday, 26 October 2014

MARIA DEL CARMEN - LOOK BOOK: FURTHER DEVELOPMENTS

Using the hand written type and the new logo, I began experimenting with the layout of the look book. I ensured the grid was kept consistent throughout, allowing the type to almost act as frame for the imagery. I felt keeping the stock texture behind the type allowed for a collage/scrapbook style aesthetic, as well as giving a sense of tradition and heritage.

The layout I am currently happiest with is 'lookbook7' shown below. I feel it embodies everything I envisioned for the brief in terms of its aesthetic values and rustic feeling.

lookbook5




Grid Structure:











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