Saturday, 25 October 2014

MARIA DEL CARMEN - BODYCOPY 2

I began experimenting with hand rendered type, trying to get a Spanish vibe going on to coincide with the signature used before drawing out the body copy collected for the look book itself. 

It wasn't long before I realised that my handwriting used didn't look authentic, real, traditional, appropriate, or Spanish, in anyway, shape or form. It was at this stage I had an amazing idea. I called my dad and asked if he, a true Spaniard from Zaragoza would write out the quotes for me, and if he could also replicate my grandmas signature much more authentically. I emailed off the quotes and body copy I needed in hand rendered form and waited for the magic!! This way the book will be really authentic, as well the branding and the online presence, as well as keeping tradition and a sense of authenticity. 



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