Wednesday, 15 October 2014

SCARE TACTICS - 'BEAUTY/WEIGHT' IDEA DEVELOPMENT

I wanted to begin working on the next idea, type and pattern for the 3rd poster in the scare tactics series. This one is to be based around the idea of beauty and weight. 

I had an idea initially of using the well known phrase, "a moment on the lips, a lifetime on the hips" to showcase the relationship between advertising, and the desire for food, battled against the pressure to diet and maintain an unhealthy and unrealistic figure.

This phrase initially chosen also allows for an instant connection with the audience, hinting at the guilty pleasure ideology behind food and advertising, as well as allowing a sense of irony and connection with the background pattern. 

This is the initial idea I have come up for regarding this topic, and will be discussed with Beth further and developed before going ahead with the 3rd print.

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