Monday, 27 October 2014

SCARE TACTICS - PRINT 2 IDEA DEVELOPMENT

After discussing my initial idea for the 'beauty' poster with Beth, I called into the local Lloyds Pharmacy. I saw these diet pills on the counter at the pharmacy, which consisted of pink milkshake colour capsules which were slightly metallic also. I thought how strange it was they are being targeted at women by being pink, as well as aiding weight loss. I discussed moving the idea forwards using different pills in the back instead of food with the wording "proven by scientists - a moment on the hips, a lifetime on the hips", symbolising an artificial replacement of food with a sweet like tablet. 




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