Tuesday, 25 November 2014

MARIA DEL CARMEN - BRANDING AND IDENTITY FINAL PHOTOS

Below shows the final images for the Maria del Carmen brief.







































MARIA DEL CARMEN - WEB MOCK-UPS

Following the previous post regarding web design for the Maria del Carmen brief, mock-ups have been put together and posted below. The website would be fully responsive, and would allow the user to zoom in and out, scroll up and down, and flick through a gallery like book book. The website proposals have been presented in iPad and Macbook Pro format.








Friday, 21 November 2014

KAREN MORRIS - FINAL LOGO DESIGNS

I suggested to Karen that the 'ADI' subtitle should be 'resized' to be the same as the Photography subtitle. This was carried out in order to gain greater consistency not only on the door magnets, but for the remaining elements i.e. business cards. The ADI was then pushed over the right, underneath the leg of the 'k' in the same place as the ending of the 'photography' subtitle.

Karen also felt this worked much better, and the below two logos have been decided to be used throughout the remainder of the branding.


Wednesday, 19 November 2014

KAREN MORRIS - FURTHER LOGO DEVELOPMENT: MOCK-UPS 3

Alternate Logo:

As noted in my previous post regarding logo design, Karen asked for an alternative logo producing, just to confirm the one I am working on currently is the best option. I think she had a moment of doubt until she saw the alternate, and realised more impact was held in the original. 

I do like the alternate logo, however feel the merged KM is more eye-catching and suitable for 'the road'.


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Door Magnets:

Once Karen and I had confirmed a logo, I began working on the door magnets, as these have to be right in terms of size and format so that when 'on the road', the type is legible and readable. 

Two different magnet sizes are available 17" x 39" or 30" x 22".  Both dimensions have been experimented with in terms of format - this is the same for the ADI business and the Photography business. 

These were then presented onto a mock-up of a car, a similar shape and the same colour as Karens in order to produce a visual as realistic as possible to ensure Karen with her decisions. 





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It was decided between Karen and I that, the magnet version being 39" x 17" worked better in terms of format, type size, as well as readability and legibility.