Based on the feedback received from the previous set of initial logos, I worked on developing a further set based around those Karen had preferred/taken a liking too.
Feedback from Client:
Hi Danielle, hope you're OK and having a good weekend. Finally got onto looking at the latest examples, I like quite a few of these and not sure how I'd score them! On the first page I really like the 6th, 10th, 11th and 12th ones, and I still like the first 2 on the bottom row of the 2nd sheet. I don't know which I prefer! Xx
Based on this feedback, I am going to focus on developing the ideas noted by Karen as this allows for a more specific direction appealing to her tastes and visions for her brand.