Saturday, 31 January 2015


Layout and Grid Development:

Working from the sketches drawn up, I began digitising layouts.

The supplement has been set to a unique size, allowing for it to fit into any magazine/newspaper whilst not over crowding or being a 'loose article'.

Format: 150mm W x 21cm H

Initially I worked with the layout using placeholder text and image boxes. I used an initial grid of 15 x 11, allowing for consistent squares allowing for any grid structure within it to be used. The outside edge however has a 2 column/row margin allowing for the text and imagery to be clear, concise and in-line with the tone and context of the supplement. I found using this as an initial guide allowed for the grid structure to develop naturally, with the information being contained in one place.

Above: As previously noted, I left a 2 column/row margin, which was then marked off accordingly on the grid allowing for an easier digital working space. This also allowed for the body copy and photography to placed accordingly. This was then ran out across the pages, allowing for a consistent, yet different layout to be created for different spreads and articles depending on content.

At this stage I also began adding in placeholder text to allow for a clearer visual sense of what I was working with. Then I began placing image boxes, allowing for the layout to come together. 

Whilst being on placement and working with editorial briefs, I have become much more comfortable with typefaces, combining them and manipulating them, as well as understanding the way the eye reads the page, allowing for appropriate placement of headlines, sub-headers, imagery and body copy. As the reader always starts at the right hand side of the page, this is where the main headline, or information should be, i.e. sub-header, directing the reader to the topic straight away, followed by the title (slightly to the left), then the main body copy (bottom of the page). This rule/structure has been applied as often as possible throughout the development of the layouts.

Type Setting:

In regards to type setting, I wanted to portray all the information in a broken down manner, allowing for easy reading and an exciting visual layout. By combining typefaces, point sizes and extra detailing, as shown below, a luxury, up-market, yet clean and smart layout has been developed, showing influence from elements highlighted in both research and the drawn layout scamps.

The top-left of each page highlights the chapter/article. This is placed on the left as the right hand side is the main focus and should only be the main headline/information. This allows for easy reading and clear structure throughout. 

Above: Headline using 1 font and 2 different point sizes. Looks smart, classic, simple and luxury in regards to final execution. 

Above: Combining luxury type with young, trendy and chic type allows for this header to work well using 2 fonts. This also breaks up the fonts used throughout the supplement, whilst being structured and consistent in aesthetics.

Above: Overlaid type with colour for contrast and depth. 

Above: The contents page remains consistent with elements taken from the main pages of the supplement, whilst using the same fonts, layout and visual style. This page should be simple to navigate around and understand, avoiding excessive imagery or type. 

Above: Type taken from the front cover - overlaid type/image with 2 fonts forming the lifestyle and culture logo (this needs slight adjustment in regards to kerning and position of the ampersand).

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Type Selection:

I have noted the typefaces used below, along with how they are used in form of a hierarchy. I think this really reflects the chosen aesthetic for the supplement, whilst remaining up-market in tone of voice, yet being youthful, fashionable and stylish.

Friday, 30 January 2015


The layout scamps have been drawn to show a variety of spreads which can be applied/altered slightly throughout the magazine/supplement, whilst allowing for both continuity and differentiation and articles. These have been inspired through the context and research carried out, as well as having an idea in mind on the overall aesthetic. 

Possible content for the supplement is listed below to help develop the visual for the layout grid and structure. These would then be interchangeable and adaptable across further supplements:
- Luxury Living
- Top 10 Things to To
- Vist --
- Local Fashion
- A Day In --
- Event Review/Upcoming Event/Sport
- Eating and Drinking


Keeping the brief in line with the content, the visual aesthetic needs to be clean, smart and up-market, with an overarching luxury feel. I wanted to look into existing magazines and supplements to gain further inspiration and ideas in terms of layout, grid, type and image. Below shows a selection of magazines/supplements which I feel are relevant to the style and aesthetic I would like to portray throughout the lifestyle and culture editions.

Paper magazine issue No.40, supplement to Imerisia (Athens based Financial Newspaper) by Manos Daskalakis.

This example was chosen due to its high editorial nature, aesthetic and type selection. The serif used on the first page is a luxury, fashion typeface similar to Didot or Bodoni adding a sense of both luxury and class to the publication. I also really like the variety of layouts used throughout keeping the same visual style and elements for consistency, yet being more stimulative and interesting for the reader.

The Spring colour campaign is an annual,  three week muti-channel, muti-territory campaign to celebrate and currate the best make up launches for Spring 2014 (Source).

I selected this look book/magazine to its super clean and fresh layout, as well as the use of simplistic sans serif typefaces running throughout the body copy. I feel this allows engagement with a younger audience, yet takes away the quality and seriousness of the topic.

The magazine of moving culture, art and design. This is a magazine that focuses on three different cities. We can discover the cities by different artists living there, places to go, best spots, creative places, ...

The example shown below is much more modern, hipster style editorial in terms of layout, type and colour. I think this looks really pleasing, clean and smart, yet don't think this feels luxury enough for the lifestyle and culture supplement.

year of production 2013. Shanghai, China

Manifesto is a publication of Design Republic, a design furniture retailer in Shanghai, China. It covers various themes form field of architecture, art, culture and design. Each issue has its theme and all the content is aligned with it. 
Issue 019 was dedicated to the theme of Contemporary Narratives. Following the topic through the areas of architecture, design, art various stories were collected around the world to show differences and ways a certain narrative can be told and shared. 

I really like the use of smaller images, larger text and a combination of layouts used for this supplement. I think the overall layout using negative space and one colour only for the body copy really gives a smart, sophisticated and up-market aesthetic/tone.

The following series of images have been collected from Designspiration, in regards to Layout and Editorial Design:

A further series of double page spreads have been posted below, showing layout, type and image used which I really like. I love the use of type columns and type choices used below - and the slight overlap of the type is sophisticated yet young and on trend.

Above: A more illustrative, collage based approach - suited to younger audiences, however possibly not suited for focusing on the luxury lifestyle and cultures which are associated with the cities being discussed.

Above: I really like the indented numbers and letters opposed to bullet points or lists - with a nice elegant typeface this would look really high-end and up-market.

Above: A few examples of overlapping type and imagery with a contrasting typeface - really like this trend, and could work well with the audience and context of the supplement depending on the layout chosen.