Tuesday, 13 January 2015


'Four Paws' is a new, upmarket brand and, luxury line of haircare products for dogs.

The name, 'Four Paws' is a play on the term, 'for Dogs', whilst creating a connection with the consumer, further representing the product range and subsequent packaging at hand.

The products themselves are based on organic elements, and are pH adjusted for dogs. Furthermore, they are not tested on animals. The contemporary concept and logo are subtly juxtaposed with the murano hair stock, giving an organic feel to the product.

2 Types of Packaging/8 Products, including:

2-in-1 Skin Soothing Shampoo, Gloss Shine Conditioner, Whitening Shampoo, Detangling Shampoo, Fur Tint, Fur Mask, Bath Salt and Paw Butter.

The website proposal shows a simple 3 page website, giving basic information on the brand, whilst promoting the key information. I wanted the website to be easy to navigate around and be more visual and typography led. The website lists stockists as well as having a feature to search for your nearest stockist, via post code.

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