I was actually on placement the day that DBA came in for a crit, however my group have filled me in and gave me the following information:
It was suggested that using cogs was too old fashioned/historic and wouldn't be understood by the public. It was also said that by using cogs, it could be thought that the North is almost 'behind the times' and needs updating, opposed to being 'Capital North'. DBA said to keep pushing the idea to be modern as they liked the concept of the elements connecting and fitting together as one, but try and give the audience a more modern take on the idea.
The following list was then put together:
Science – Chemistry – train connections
Use colours for links
Circles change to square
Look at connectivity
Connection of brain
Think about symbols
Don’t specifically illustrate everything
Not enough choice to choose from
Good at seeing potential, good eye graphically but need to be more creative
Look in to connectivity and chain reactions
Central idea, more than one thing and each drives the other
Something driving another thing
We have decided to meet on Friday to discuss the concept moving forward and how we can do this as a group.