Saturday, 28 February 2015


I have carried out quite a bit of research now regarding fragrances packaging and the campaigns around these, and have noticed a major trend for florals to be the key scent used across in different ways, whilst being promoted and marketed in different ways also.

I wanted to work with florals, not for it being an easy option, but to allow myself to do something for a simple scent, yet that will stand out from its competitors and remain highly conceptual and visual. The packaging for floral scents which I have seen is very stereotypical with watercolours, illustrations and photography, and therefore wanted to take the opportunity to do something which will be different, and rememberable whilst in-keeping with the Whistles brand image and corporate guidelines. 

I had an idea whereby the brand was reflected through an image of a flower. I felt really inspired by the prints and patterns taken from the Whistles website, which I had noted previously. I wanted to incorporate these prints into the packaging and bottle design in order to allow a visual link with the brands existing image and existing customers, yet reflect a strong, solid brand image for new customers. I wanted to collage a flower using prints and patterns taken from Whistles current season collection prints, allowing for the visual to be up to date. 

I cropped the prints and printed these out onto several A3 sheets. This was done with prints and patterns used for both the womenswear and menswear collections. 

Below shows the development process of the collaged flowers:

Sheets were printed off, and  from these using a scalpel petal shapes in both small and large sizes were cut in order to create layers. These would then be worked with by hand to create a collage, scanned in and then worked with digitally.

Hundreds of petals in 2 different sizes allowing for layering of the petals. I began layering up the petals, using 2 colour schemes - bright and dark - reflecting the female and male clothing collections. These would then be used for the female and male scents.

Layers were built up using different prints, patterns and colours until I felt happy with the outcome, allowing for a collaged flower to come to life, with depth and tone.

This was then repeated with darker petals, allowing for a flower for the male scent to be created. 

Once I had created both of the collages for the scents, I had so many left over petals I made some additional flowers to experiment with digitally also. I prefer the larger, fuller flowers, however I want to work with these also before making a final decision on this.

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Below shows the scanned in collages, which show the true colours and detail of the artwork. The development images were taken with my phone quickly whilst working so do not reflect the high-quality visual created. I feel these should be quite easy to work with digitally, allowing easy resizing, colour manipulation and the addition of extra layers, shapes, backgrounds, type, logos and flowers.

I also created a larger A3 print with some of the remaining petals, again as an alternate option with the branding and illustration to reflect the concept.

Below shows the addition of the logo, which has been placed according to the brand guidelines which came with the YCN Whistles pack. The logo should have a border of the x-height surrounding the logo allowing for the type to breathe. The female scent has been called 'flora' and has been placed in Helvetica Neue (tracking 20) also as noted in the Whistles brand guidelines. The same was then done with the male scent, 'botanica' adding a masculine twist on the floral concept and theme.

I began working with the additional collages which were scanned in, using the collaged flowers and logo - this can be seen below. However, I feel that the outcome is too much visually, as the eye doesn't know where to look. I think a white background is best for the collage, allowing for the collage to stand out, as well as allowing the logo to be instantly visible and recognisable. 

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