Thursday, 2 April 2015

ELEMENT - PROJECT INFORMATION

As 'Element' is a live brief from a client in Kuwait City, Kuwait, I have posted snippets of our email conversation below to give background information on the salon as well as my clients version of the brief. This shows the target audience, tone of voice, concept and image my client is looking for giving me loads of information to get started with.

Hi. 

Hope all is well. 

My name is Joumana Soufi, a beauty salon owner. I'm looking for someone to do my branding and I really like your profile. 

Could you tell me about your fees, availability, and how we can work together? 

Best, 
Joumana


- - - -

Ok awesome! Please send me the invoice, whenever it's ready. And kindly include your bank details so I can transfer directly to your account.

It's actually hair, nails, massage & facials, plus makeup. A small space for each service. So it's very cozy and personal. Not fussy and crowded. I'm so excited, can't wait to launch! Hopefully will wrap up the interior works soon.

Anyway, wish me luck! Will email you as agreed asap.

Goodnight!

Best,
Joumana


- - - -

The place is called Element. Actually, for my business license they had me add to it so it's now (J's Element), but I'm thinking to only put that full name on the sign outside (which must match the license for legal purposes) - with a very tiny small J's and emphasis on the word Element - and continue with my branding and marketing only as Element, does that make sense? 

I'll be sending you pictures soon. Didn't get the chance to go there today.


Best,
Joumana

- - - -

The name hints towards the four natural elements, because I'm really big on  but it also means that I want the client to feel 'in their element' while at the place. Feeling at ease, relaxed, and comfortable. I'm not sure if I'm delivering the message I need. But I hope you get what I mean.

Best, Joumana

- - - -

Below show images of the salon in construction (sent by my client):









Below shows several examples of existing salon branding my client likes the aesthetic of:











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