Wednesday, 20 May 2015


Reflecting on the academic year has allowed for me to look back at my initial statement of intent which I had set out for myself in September. This allowed for me to list out the briefs I initially set for myself to complete throughout the year. These were as follows:

1.     Joymaker (Live Brief)
2.     Jade Clark, Look Book Vol 02.
3.     Cupcakery Branding and Identity
4.     Cosmetics Line – Branding and Promotion
5.     Fashion, Music and Lifestyle Magazine
6.     Marbella Luxury Weekend Re-Brand
7.     Maria del Carmen – Matador Sustreria
8.     Zine
9.     Scare Tactics – Collaboration with Bethany Dalzell
1.  Packaged Notebooks

Out of the 10 briefs initially set, only several were completed. Various were altered to form a slightly different brief, based on my developing interests and personal/professional direction. I also had changed several briefs to be more tailored towards a fashion/beauty portfolio, following the direction I would like to take with my career and continued freelance works.

The briefs that were completed from the list above are as follows:

1.     Jade Clark, Look Book Vol 02.
2.     Maria del Carmen – Matador Sustreria
3.     Scare Tactics – Collaboration with Bethany Dalzell
4.     Packaged Notebooks

Several briefs changed. These as as follows:

1.     Cosmetics Line = Four Paws
2.     Marbella Luxury Weekend Re-Brand = Marbella Lifestyle and Culture Supplement
3.     Zine = The Fall of Rome/Tunisia Zine

I also started the brief, Joymaker, however both my client, Claire for various reasons that have been noted on my blog and myself, put this on hold. This brief will be picked up later on in the year once my academic studies have been completed, and once Claire has finished her lecturing around the country and Europe.

Due to working with several clients/studios on freelance projects throughout the year, working on more collaborative and industry set projects than expected, and taking on additional self-initiated and competition briefs, I have completed 22 briefs (including my Personal Branding and the Design Publication). The briefs vary and show a range of skills sets, directions and choices of tone and target audience, whilst also working on several non-Fashion/Beauty projects to showcase versatility within both my personal and professional practice, even though the main body of work has been directed at a particular industry and field of design.

The briefs completed that I have submitted are as follows:

1.     Personal Branding
2.     Jade Clark Look Books Vol 02.
3.     (Packaged) Notebooks
4.     DR.ME
5.     Maria del Carmen – Matador Sustreria
6.     Sophie Likes, Website Re-Work
7.     All Saints Proposal Look Book
8.     Four Paws
9.     Posh Tots Boutique Branding and Identity
10.  Karen Morris Dual Branding and Identity
11.  Lifestyle and Culture Supplement
12.  DBA (Capital North)
13.  Whistles for YCN
14.  Secret7”
15.  WrappedCo
16.  Scare Tactics
17.  The Fall of Rome
18.  Birthday Invites
19.  Tunisia Zine
20.  Element – Nail and Beauty Lounge
21.  Controversial Fashion Photography Book
22.  Design Publication

Of which:

1.     4 have been set my BAGD or Visiting Professionals
2.     7 have been set by clients
3.     2 have been set by competition boards
4.     9 have been self-initiated
(3 of which have been collaborative/group)

I feel this module also allowed me to explore elements from both the Design Context and PPP module, touching on fashion and body related issues and worked on throughout my COP module, whilst really pushing and refining my personal design style and branding throughout the module where possible, ensuring my body of work is suited to my personal and professional practices, whilst allowing myself to progress and push myself as a designer. Not only in regards to improving but tailoring my portfolio for future interviews, pitches and career progression.

I have used this module, to work on the skills I wanted to develop such as screen-printing, whilst really pushing and promoting my 90s, quirky design style that is slowly becoming synonymous with my personal branding and body of work. I have also used it as an opportunity to show my strengths, passions and chosen direction within such a large area of the design world.

I have also really benefited from working collaboratively within large groups, small groups and with other students on different courses. I have learnt throughout my placement each others feedback is really important even when refining your own ideas, and felt the constant feedback from whomever I was working with not only improved my own skills taking feedback, but also allowed me to be more constructive in my own feedback. I also found the process of working with others much more enjoyable than expected, and therefore ended up working on 3 briefs in groups, which is more than I originally set out. The work also carried out for each of the collaborative projects was very different to each other, and more importantly different to the self-initiated briefs, being much more serious, compelling and contextual in regards to background and meaning, allowing further versatility and depth within my portfolio.

Working with clients was a really big part of both my personal and professional practice, with some smaller freelance jobs being situated and posted on my PPP blog, opposed to my Extended Practice blog. Each project again was different however; several were based around fashion/beauty related briefs. Several of the clients were International whilst also freelancing for Impression DP in Harrogate allowing for the types of briefs, communication and form of feedback to be very different each. I didn’t see this as a problem however, more a learning curb and an opportunity to both develop my skill sets and improve and expand my portfolio and client list. I have discussed liaising with clients much more in my PPP Module Evaluation for further clarification and evaluation.

Having so much creative freedom throughout this module has really allowed for it to be so enjoyable, worthwhile and beneficial to my practice at the moment and in the future. Out of the 3 levels of the course completed, I believe this is the one module where I have really captured who I am as a designer, what I stand for, believe in, my inspirations, thoughts, passions and direction, allowing for me to leave this course being confident in my body of work, and more importantly confident within my personal and professional practices of the route which I want to take post-college.

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